Bangkit, Wahyu Rahmadi (2024) PENGARUHiHARGAjDAN KUALITASoPRODUK TERHADAP KEPUTUSANoPEMBELIAN DI DISTRO LOST CONNECT STORE SAMPANG. Other thesis, Universitas Nahdlatul Ulama Al Ghazali.
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Abstract
Penelitian ini di lakukan di Distro Lost Connect Store Sampang dengan judul “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Di Distro Lost Connect Store Sampang”. Hasil Perolehan Uji Topada variabel Haga (X1) di peroleh probabilitasksig 0,043 maka (H1) di terima; Uji T padahvariabel Kualitas Produko(X2) diperoleh Probabilitas sig 0,010 maka (H2) diterima, dengan F hitung 6,376 F tabel 3,158 dan nilai signifikansi 0,003 sehingga nilai 0,05. Artinya HargaidanpKualitas Produk berpengaruh terhadap KeputusanoPembeliankdi Distro Lost Connect StoreiSampang diharapkan mampu memperhatikan indikator-indikator yang mempengaruhi KeputusantPembelian.
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This research was conducted at the Lost Connect Store Sampang Distro with the title “The Influence of Price and Product Quality on Purchasing Decision at the Lost Connect Store Sampang Distro”. The T testoon the Product Quality variabel (X2) obtainedia probability sig of 0.010, so (H2) was accepted with F 6.376 F table 3.158 and significancejvalue of 0.003 so that a value of 0.05 means that priceiand product qualitykinfluence purchasingkdecisions at the The Lost Connect Store Sampang Distro. Able to pay attention to indicators that influence purchasingldecisions.
Item Type: | Thesis (Other) |
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Additional Information: | Bangkit Wahyu Rahmadi (19612011009) |
Uncontrolled Keywords: | Harga, Kualitas Produkgdan KeputusanoPembelian Price,iProduct Qualityjand Purchasing Decisionso |
Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > HF5601 Accounting |
Divisions: | Fakultas Ekonomi (FE) > Prodi Manajemen (MAN) |
Depositing User: | Teguh Wibowo |
Date Deposited: | 29 May 2024 11:59 |
Last Modified: | 29 May 2024 11:59 |
URI: | http://eprints.unugha.ac.id/id/eprint/305 |